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This web page the-kings-son.com has the following in the site, "This is the ultimate cold case, a 120 year old mystery hidden in plain sight." We viewed that the webpage also stated " This book pieces the evidence together that William James Shepherd was most likely the eldest son of King George V." It also said " The case is built-up and includes clues that lead to a clear path forward - readied for a compelling conclusion and full resolution to the mystery. William throughout his life, due to his looks and mannerisms, is often compared to King George Vs acknowledged sons - King Edward VIII ." The header had The Evidence as the highest ranking search term. It is followed by royalty, George, and succession which isn't as ranked as highly as The Evidence. The next words they used was mystery. cold case was included but will not be understood by web engines.